AP3 / Blog
Notes from AP3.
Updates on the business, the systems we build, and how we think about revenue architecture.
The Audience Isn't Always the Buyer
Companies that sell expensive things often make content for people who will never buy them. We tested whether that attention is a commercial asset. The mechanism is plausible. The proof is thinner than the confidence around it.
Read the Insight →Nobody Knows What the Filipino Consumer Is Doing
The Philippines is a market where transactional data is tracked reasonably well and attitudinal data is barely tracked at all, and the gap between them has been filled by parties with a commercial interest in what you conclude. 29 figures on what survives scrutiny.
Read the essay →One Year In: Why AutoM8T Labs Is Now AP3
We just closed our first year. Here's why we retired the "Labs" name and what "Engineering Revenue Systems" actually means for how we work now.
Read the story →