AP3 / Guides
Guides for founders who want more sales.
UPDATED 2026-11-04 · AP3 TECHNOLOGIES
Plain answers for founders and executives who have a product and a team and want more sales. Each guide gives the short answer first.
Sales are flat. You have a product and a team. Where do you start?
You have a product and a team but sales are flat. How to find where the path from first contact to payment breaks, and what to fix first.
Your ads didn't work. Was it the ads, the offer or the follow-up?
How to tell whether failed ads were an ads problem, an offer problem or a follow-up problem, using four counts from the same period.
Should we try ads again, and what should be different this time?
You ran ads before and they did not pay off. What to settle before you spend again, and what should be different the second time.
GTM engineer, SDR, agency or consultant: which do you need?
How a GTM engineer, an SDR or BDR, an agency and a consultant differ, and how to choose by what is missing in your sales growth.
How do you get more reach without just spending more on ads?
Four ways to reach more buyers without raising ad spend: aim narrower, contact them directly, get introduced, and convert more of the interest you already get.
Hire a BDR/SDR in-house, or use a dedicated outsourced one?
How to choose between hiring a BDR or SDR in-house and using a dedicated outsourced one, compared on speed, management, tools, replacement and control.